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3 Neuroscience Secrets For Persuasive Marketing.
An edited version of this article appeared in Marketing Week. According to a quick Google search, marketing exists for one sole reason: to promote and sell products or services. It encompasses such...
View ArticleWhat constitutes general knowledge?
We have all seen books and articles giving lists of things that we ‘must’ do in order to have a fulfilled life. Some of these are genuinely valuable when they give sensible health and lifestyle advice....
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Almost All The President's Men
By Ken J. Rotenberg1It was over 40 years ago that Watergate burst upon our TVs and other media -- in the US and around the world. The sequence of events included: (1) the installation of bugging...
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Dungeons & Dragons, Satan, and Psychology
I confess, that as a young, impressionable teenager, I played Dungeons and Dragons and regularly listened to heavy metal music. My hair was long, and I wore a jean jacket bedecked in the names of rock...
View ArticleSpring May Actually Arrive!
Oh the weather outside, well, frankly, is horrible. I mean really, will we ever have warmth again here in the Midwest? Maybe some of you have already gotten some warmer weather but we still have snow...
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Are Your Birth Control Pills Making You Fat?
How many of you have ever taken synthetic reproductive hormones (e.g., birth control pills)? I was on them for a good 20 years and never thought anything of it – until the horror stories about hormone...
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Surprising Exercises to Get You Thinking outside the Box
3 (Surprising) Exercises to Get You Thinking Outside the Box One of the most important skills you can have in the business world is to be able to think outside the box. You take the same information...
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Not in Polite Company: Menstrual Cycles, Politics & Science
It’s a nice, sunny day, so why not jump with both feet into the middle of a couple of big, fat controversies? One is related to a topic that polite company didn’t publicly discuss in the...
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Mad Men Meets Neuroscience
Ninety-nine percent of what our brains do is unconscious. As a result, asking people what they like or why they’re taking a particular action provides little information of value.It’s not that people...
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Gender Gaps Vs. Gender Facts
In a now-classic 1994 paper, John Tooby and Leda Cosmides discussed an idea they labeled “instinct blindness”. One of the basic ideas of this paper is that our minds have evolved to become really good...
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Sexual Communication 2: Non-Bedroom Edition
Last week’s post discussed the dismal state of sexual communication between sexual partners, be they one-time hookups or long-time spouses. The data suggest that these awkward bedroom silences come...
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Inspire Magazine: Continued Notoriety with Issue No. 12
Al-Qaeda in the Arabian Peninsula (AQAP) recently released the 12th issue ofInspire, and it already succeeded in getting the attention of US intelligence. It also put the NYPD on high alert, the New...
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Using the Wisdom of the Crowd in a Computer Game
The field of cognitive science has made it quite clear that we represent things with symbols. From linguistics to problem solving, people reason with variables, and the values they have. For example,...
View ArticleWomen Helping Women in the Workplace—or Not?
by Alecia M. Santuzzi, Ph.D., Sarah Bailey, Jasmin Martinez and Giulia Zanini, guest contributors When reflecting on the future of women’s equality, activist Germaine Greer stated that her worry was...
View ArticleIs Love Essential to Marriage?
“We all have a childhood dream that when there is love, everything goes like silk, but the reality is that marriage requires a lot of compromise.”Raquel WelchThe notion that "love and marriage go...
View ArticleRecipes For Success in Publishing: Yes, Pulp Is Also a Verb
According to reports from the world of publishing, adult hardcover sales continue to go down while e-book sales go up.So why do I resist the thought that publishing an electronic version of a book--an...
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Yes We Can! Yes We Can! But…What Are We Doing?
Recently, I presented a guest lecture on purpose in life to a senior-level seminar in the Department of Human Development at Cornell University. Before beginning the lecture, I asked the class, “How...
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What Doesn't Kill Us
On Saturday I had the privilege of being the guest speaker at the University of East London’s Alumni evening for its applied masters in positive psychology. This blog is a summary of the evening.I...
View ArticleWhy More Women Yields Better Solutions
There’s an old adage that behind every great man is a great(er) woman. It turns out that the same could be said for great teams. Evidence suggests that the number of women on a given team drastically...
View ArticleWhat Science Tells Us About Treatment of Addiction
By John F. Kelly and Gene Beresin In a recent National Public Radio show on WBUR Radio Boston, Dr. Lance Dodes discussed his new book which attempts to debunk the science related to the effectiveness...
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